Paper.li - Blog
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Saying goodbye
After 13 years of providing our service, we have decided to sunset Paper.li as of April 20, 2023. While this decision was not easy, it is time for us to say goodbye. We want to express …
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Design Basics for Entrepreneurs: Essentials Every Business Owner Should Know
For today’s most competitive brands, design isn’t just about aesthetics — it’s a critical business tool. An AI name generator can get you started, but design is the next step in differentiation and identity. Entrepreneurs …
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More Than Music: The Role of Branding in Launching Your Career
Music has long been recognized as the universal language, speaking to the deepest parts of our humanity and evoking emotions that words alone cannot express. While raw talent and catchy melodies can catapult you to …
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What Types of Content Should You Create For Your Personal Brand?
It goes without saying that the content you create and share is the essence of building your personal brand. Producing top-quality content, in high volumes and in new formats, will have you standing out from …
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How to Create Your Personal Brand’s Visual Identity
Visual branding is the most effective way to create a powerful online presence. If you don’t believe me, check out this article on why visuals are important in marketing: When half of the human brain …
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How to Capture Brand Voice in Content Writing
The McDonald’s golden arches in the form of the letter “M,” the first letter of the fast-food giant’s name. Its highly recognizable bright yellow and red color scheme is internationally recognized by its repeat customers. …
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Living (And Working) In The Digital Age
The famous Greek philosopher Plato said that necessity is the mother of invention. That means when there is a need for something, people have to find ways of getting it or achieving it. Businesses have …
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8 Tools to Bring Your Content Marketing to the Next Level
Content marketing is not just the most effective forms of online promotion that you can take part in, it’s the foundation of pretty much any other form of digital marketing. It remains stable over time, …
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10 Branding Strategies Helpful For Small Businesses
Many small business owners and entrepreneurs have a stigma that only big companies like McDonald’s and Disney can do branding. “It costs a lot of money,” they believe. But that is not entirely true. Brand …
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How to Keep Your Professional and Personal Social Media Lives Separate
When I first launched my business in 2007, I was adamant about keeping a wall up between my professional and personal social media lives. My black-and-white stance has softened quite a bit to shades of …
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